Branding Your Website Will Retain Visitors and Introduce New Ones
1. Keep the information on your website updated and current. Some search engines will drop stagnant sites. A date counter on the page is recommended to track updates.
2. Offer additional value on your website For affiliates and partners, such as medical dentistry colleagues, you can place links to their dental marketing sites and products and ask them to do the same for you. In fact, you can also advertise their books or videos if these products relate to your industry and do not compete with your own product.
3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.
4. Add a link to your primary page with a script “Bookmark” or “Add this site to your Favorites.”
5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title,“Thought you might be interested a complimentary dental consulting appointment,” just by clicking on it.
6. Give your website your personal “brand” by using consistent colors, logos and slogans with your contact information on each page.
7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.
8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked, especially if you are a tax attorney or a medical consultant. A FAQ page is a helpful addition to address any doubts or concerns about your company or services, especially if you are a medical consultant or a litigator. This helps to resolve most of the customers doubts in their first visit to your site if you offer tax services or assist with dental practice management.
8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the bookmark.
9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
